Respond to the following questions:
- Compare and contrast the two companies in terms of their use of business analytics to improve their position in the industry. You may select an organization you currently work for or one that you worked for in the past.
- Provide your rationale as to whether or not the use of data analytics has helped the company accomplish its goals.
- Describe the challenges the company may have faced by choosing to utilize business analytics that the other company did not face.
Make assumptions based on company history where required. Utilize at least 2 scholarly sources in support of your assertions.
Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in appropriate and accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.
Write a 3–4-page paper in Word format. Apply APA standards to citation of sources.