a research project clearly and succinctly.

Sales Potential Research Study Scoring Guide

CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED

Discuss key issues and concerns that arise when a stakeholder is the person who conducts primary research.

Does not discuss key issues and concerns that arise when a stakeholder is the person who conducts primary research.

Discusses key issues and concerns that arise when a stakeholder is the person who conducts primary research, but issues and concerns addressed here either seem imprecise or are not well-supported.

Discusses key issues and concerns that arise when a stakeholder is the person who conducts primary research.

Discusses key issues and concerns that arise when a stakeholder is the person who conducts primary research, and recommends methods for addressing them.

Define the purpose of a research project clearly and succinctly.

Does not define the purpose of a research project.

Defines the purpose of a research project, but definition provided is either inaccurate, unclear, or unsupported by professionally relevant evidence.

Defines the purpose of a research project clearly.

Defines the purpose of a research project clearly, and does so with a balance of professionally relevant evidence and conciseness.

Describe the process of building a thorough proposal that includes the procedures and methodology for a research project.

Does not describe the process of building a thorough proposal.

Describes the process of building a proposal, but description is either incomplete or inaccurate.

Describes the process of building a thorough proposal that includes the procedures and methodology for a research project.

Describes the process of building a thorough proposal that includes the procedures and methodology for a research project, and does so with a balance of professionally relevant evidence and conciseness.

Describe how to demonstrate high ethical standards in the design of a research project.

Does not describe how to demonstrate high ethical standards in the design of a research project.

Describes how to demonstrate ethical standards in the design of a research project, but description lacks a grounding in either how the issue will affect stakeholders or how it relates to theories or philosophies of ethics.

Describes how to demonstrate high ethical standards in the design of a research project.

Describes how to demonstrate high ethical standards in the design of a research project, and does so with a balance of professionally relevant evidence and conciseness.

Identify concerns that a decision maker might have about a hypothetical research project and the potential limitations of the project.

Does not discuss a decision maker’s potential concerns about a hypothetical research project and the potential limitations of the project.

Describes potential concerns of a decision maker and limitations of a hypothetical research project, but description is misguided or incomplete.

Identifies concerns that a decision maker might have about a hypothetical research project and the potential limitations of the project.

Identifies concerns that a decision maker might have about a hypothetical research project and the potential limitations of the project, and recommends methods for addressing them.

Describe how to present findings and conclusions of a hypothetical research study with clarity and

Does not describe how to present findings and conclusions.

Describes how to present findings and conclusions, but description either is unclear or is incomplete.

Describes how to present findings and conclusions unambiguously.

Describes how to present findings and conclusions unambiguously, and does so with a balance of professionally

CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED

precision. relevant evidence and conciseness.

Present own experience and credentials in a research report.

Does not present own experience and credentials in a research report.

Presents own experience and credentials, but this information does not seem suited to the context and audience of the study.

Presents own experience and credentials in a research report.

Presents own experience and credentials in a research report, and does so with a balance of pertinent evidence and conciseness.