business 101

2. In his book, “The Art of the Start and How to Drive Your Competition Crazy”, Guy Kawasaki states that the driving force behind evangelism marketing is the fact that individuals simply want to make the world a better place.
In your own words, define evangelism marketing.  Give three distinct examples of how a company creates “customer evangelists.” Please number your examples (i.e. 1, 2, 3).  You may wish to use the internet to research this topic!
Here’s the format to use:
What is evangelism marketing?
1.  (Example #1)
2.  (Example #2)
3.  (Example #3)

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