Business Communication

Unicom International
November 7, 2019
Working Capital Management
November 7, 2019

Business Communication

Lesson 6

Business Communication

Question 1 of 40

2.5 Points

Which of the following would be the best to include in an executive summary?

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A. Our program stimulates young minds while strengthening their bodies.

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B. Childhood obesity is a growing epidemic.

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C. Many people don’t realize just how important physical fitness is.

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D. Current guidelines say that children should get at least 60 minutes of exercise each day.

Question 2 of 40

2.5 Points

Which of the following media is most appropriate if you want to encourage your audience to collaborate, interact, and create content?

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A. slides

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B. podcasts

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C. flipcharts

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D. video conferences

Question 3 of 40

2.5 Points

If a proposal is a few pages long, then which of the following components is most likely to help the reader see the structure of the document at a glance?

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A. references

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B. headings

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C. appendices

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D. footnotes

Question 4 of 40

2.5 Points

In the context of a proposal, which of the following terms refers to the items you are agreeing to provide to the audience?

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A. references

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B. appendices

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C. advantages

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D. deliverables

Question 5 of 40

2.5 Points

Jane is preparing a proposal for an audience that has invited her to do so. This means that __________.

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A. it is an unsolicited proposal

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B. Jane will need to explain her experience and qualifications

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C. the direct organizational approach would be appropriate

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D. Jane’s audience is not aware that a problem or opportunity exists

Question 6 of 40

2.5 Points

Amanda wants to make a demonstration during her presentation which involves sharing some content with her audience that is not available in electronic form. In this situation, which of the following would be the most appropriate medium to use?

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A. podcasts

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B. videos

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C. props

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D. flipcharts

Question 7 of 40

2.5 Points

Which of the following is considered part of analyzing your setting?

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A. What do the key players care about?

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B. What are the needs and interests of the audience?

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C. How far do I need to move the audience before they act?

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D. Will I be using my own computer to present slides?

Question 8 of 40

2.5 Points

Anne is trying to get a sense of the overall structure of her slide presentation. She sketches headlines and ideas for the body of the slides on some Post-It notes, rearranging them as necessary. Anne is creating a(n. __________ for her presentation.

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A. storyboard

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B. template

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C. slide master

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D. animation

Question 9 of 40

2.5 Points

Which of the following statements would be the best to use in a proposal?

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A. Our equipment does the job in half the time it takes for our competitor’s equipment.

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B. Our equipment did the job in half the time it took for our competitor’s equipment.

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C. Our equipment had done the job in half the time it had taken for our competitor’s equipment.

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D. Our equipment has done the job in half the time it has taken for our competitor’s equipment.

Question 10 of 40

2.5 Points

Dave is working on a succinct description of a database proposal, which encapsulates the opportunities for cost savings and increased functionality that the new system presents, as well as its other key ideas. He is struggling to create content that, while remaining brief, will enable his audience to understand the proposal’s main ideas without having to read the whole document. Dave is working on the proposal’s __________.

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A. introduction

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B. executive summary

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C. body

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D. references

Question 11 of 40

2.5 Points

Providing which of the following in your proposal will help build your credibility with the audience?

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A. descriptions of similar projects you have completed

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B. a list of the deliverables you are agreeing to provide

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C. an explanation of when and how the work will be completed

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D. a delineation of your costs

Question 12 of 40

2.5 Points

Which of the following statements is most likely to be true regarding a competitive proposal?

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A. In a competitive proposal situation, your audience will not be considering any offers other than yours.

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B. A competitive proposal is the one you initiate without receiving any requests from the audience.

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C. While developing a competitive proposal, you will need to identify audience requirements as they will not be stated explicitly.

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D. While developing a competitive proposal, you should consider the benefits you provide compared to your competition.

Question 13 of 40

2.5 Points

Conducting research to develop your proposal __________.

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A. should not be considered during your analysis of content needs

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B. is never necessary in order to propose realistic costs

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C. must wait until the composing stage of the ACE process

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D. could be necessary to learn more about competitors submitting competitive proposals

Question 14 of 40

2.5 Points

Understanding the need your proposal meets and how to meet that need is involved in the first step of preparing a proposal: defining its __________.

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A. content

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B. context

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C. purpose

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D. format

Question 15 of 40

2.5 Points

You are sending a proposal in response to an RFP from a local elementary school that is seeking a provider for an after-school enrichment program promoting physical fitness. Including which of the following in your summary would best demonstrate that you listen to your clients, understand what they are trying to accomplish, and have an appropriate solution?

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