The purpose of this exercise is to analyze a large corporation and its
environments and apply strategic management concepts to find insightful
strategic options for this firm. Based on an existing corporation, you
will prepare a written strategic analysis applying strategic management
concepts. This will be an INDIVIDUAL project and the firm and industry
will be negotiated once the make-up of the class is established. The
audit will be graded based upon timeliness, specificity, depth and
breadth of analyses, and SUPPORT for your recommendations.
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