Coordinated Management of Meaning
Theorists in Coordinated Management of Meaning believe that in conversation, people co-create meaning by attaining some coherence and coordination. Coherence occurs when stories are told, and coordination exists when stories are lived. CMM focuses on the relationship between an individual and his or her society. Through a hierarchical structure, individuals come to organize the meaning of literally hundreds of messages received throughout a day.
This theory argues that television (and other media) plays an extremely important role in how people view their world. According to Cultivation Analysis, in modern Culture most people get much of their information in a mediated fashion rather than through direct experience. Thus, mediated sources can shape people’s sense of reality. This is especially the case with regard to violence, according to the theory. Cultivation Analysis posits that heavy television viewing cultivates a sense of the world that is more violent and scarier than is actually warranted.
Cultural Approach to Organizations
The Cultural Approach contends that people are like animals who are suspended in webs that they created. Theorists in this tradition argue that an organization’s culture is composed of shared symbols, each of which has a unique meaning. Organizational stories, rituals, and rites of passage are examples of what constitutes the culture of an organization.
Theorists in cultural studies maintain that the media represents ideologies of the dominant class in a society. Because media are controlled by corporations, the information presented to the public is necessarily influenced and framed with profit in mind. Cultural Studies theorists, therefore, are concerned with media influenced and framed with profit in mind. Cultural Studies theorists, therefore, are concerned with media influence and how power plays a role in the interpretation of culture.