In this activity, you will identify how the Monroe’s Motivated Sequence was used to create a short campaign announcement. Then you will write a short persuasive speech (just text) using the Monroe’s method.
Answer the 2 questions according to the
MONROE’S MOTIVATED SEQUENCE
- The attention step
- get the audience’s attention
- describe your goals and preview the speech
- The need step
- describe the problem as well as the consequences.
- alert audience members to their role in mitigating the issue.
- The satisfaction step
- outline your solutions to the problems (deal with objections )
- In the visualization step,
- Ask audience members to visualize what will happen if solutions are implemented and if they don’t.
- The action appeal step
- make a direct appeal for action.
- describe how the audience should react and how they should carry out these actions.
Identify the different sections of the Monroe’s method in Clinton’s announcement campaign.
Read Clinton’s announcement campaign script:
“I’m getting ready to do something too. I’m running for president. Americans have fought their way back from tough economic times. But the deck is still stacked in favor of those at the top. Everyday Americans need a champion, and I want to be that champion. So you can do more than just get by. You can get ahead, and stay ahead. Because when families are strong, America is strong. So I’m hitting the road to earn your vote, because it’s your time. And I hope you’ll join me on this journey.” Source
1 – Question: What part of the speech is the attention step? Need step? Satisfaction? Visualization? Action appeal? Copy from the script and paste below.
Question 2 :
Imagine that you have the opportunity to talk to a group of senators about the cost of higher education (if you prefer other topic, feel free to change it). You want to persuade them to change policy and address student debt. Use Monroe’s method to write a short speech (2-3 minutes).