This theoretical position compares life to a drama. As in dramatic action, life requires an actor, a scene, an act, some means for the action to take place, and a purpose. A rhetorical critic can understand a speaker’s motives by analyzing these elements. Further, Dramatism argues that purging guilt is the ultimate motive, and rhetors can be successful when they provide their audiences with a means for purging their guilt and a sense of identification with the rhetor.
Expectancy Violations Theory
Expectancy Violation Theory examines how nonverbal messages are structured. The theory advances that when communicative norms are violated, the violation may be perceived either favorably or unfavorably, depending on the perception that the receiver has of the violator. Violating another’s expectations may be a strategy used over that of conforming to another’s expectations.
Face-Negotiation Theory is concerned with how people in individualistic and collectivistic cultures negotiate face in conflict situations. The theory is based on face management, which describes how people from different cultures manage conflict negotiation in order to maintain face. Self-face and other-face concerns explain the conflict negotiation between people from various cultures.