Watch the below video on Apple iPhone X Presentation Extended Highlights and answer the following questions.
1. What was your most favorite technology update or feature?
2. Do you think that this type of announcement is important to doing for every new release of iPhone? Why or why not? How important do you think this announcement is?
3. Would you buy iPhone X? If you were to buy an iPhone X, how much time would you spend researching the product? What is the most important feature for you? Do you think any of this relates to your brand loyalty or lack thereof brand loyalty?