After reading the article, “Bigger Winners and Losers in Franchising”, by Dr. Ben Litalien at Forbes.com, complete the following questions;
- Do you believe that the way consumers currently make purchase decisions has changed with the increased prevalence of Social Media? Please explain
- Given an increased availability of alternatives, please describe the process that you use to determine if a product or service is worthy of your consideration.
- Based on your answers in the questions above, how do you think that successful franchise systems will navigate the change in the way consumers make purchase decisions?
- What recommendations would you offer to franchise systems to increase the likelihood of success?
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