Global Business Management: Case Study Assignment

In this class, you will perform a case study on a multinational corporation. Your case study should be at least 10 pages long following APA formatting guidelines including references (with in-text citations). You can use the company’s own website but also research other sources such as Hoovers etc. to triangulate your research. You may also attempt to contact the company’s PR Department or even some executives for first-hand knowledge. Your case should clearly illustrate the “learning point” of the case. That is, why are you using this company as an example? What have they done especially well or poorly to be worthy of being studied? What can we learn about this company’s management practices?

 

The multinational corporation is up to you to choose. 

 

This link is a similar format to which the paper needs to be in. http://www.umb.edu/editor_uploads/images/college_management/Framework%20for%20Case%20Analysis.pdf

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