Managing customer relationships
November 7, 2019
the price increase between coupons
November 7, 2019


Question 1
Which is NOT an Internet-related benefit for business researchers?
A. The ability to gather related information across a wide array of sources
B. The ability to rely on a single data source
C. The ability to upgrade knowledge bases rapidly
D. The ability to use Internet technology to integrate the results of market research with decision-making processes

Question 2
Internet business research activities and benefits are generally:
A. profit-oriented.
B. news-oriented.
C. problem-oriented.
D. intelligence-oriented.

Question 3
Which of the following is an internal data source?
A. A customer service report
B. An online survey
C. A database of competitor profiles
D. A list of industry patents

Question 4
The Internet’s role in developing internal and external data sources includes:
A. providing its own input.
B. making decisions based on its output.
C. interpreting the information it receives.
D. collecting, organizing, and storing data and information.

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