Jubail University College
Department of Business Administration
Semester 381
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Assignment No:01 |
Section No: |
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Course Code:BUS 411 |
Course Name:Strategic Management |
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Student Name |
Student ID |
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1. |
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2. |
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BUS 411 Strategic Management
Assignment 01- Case Analysis
Instructions:
· Read the a case “MMICC 2015 Case” http://mmicc.org/2015-case/
· Form a group of 3 people and Prepare a Report (not more than 10 pages) 20 marks
The Assignment should cover the following points:
1. Brief Overview (Describe the Company and Identify the Industry)
2. Situation Analysis (SWOT/PESTLE/Porter’s Five Forces/4P’s)
3. Key Issues (Symptoms/Problems)
4. Alternatives (A set of strategic alternatives that have a potential to solve the problem)
5. Evaluation of Alternatives (How well does the alternative address the issue stated? / List the pros and cons of each alternative)
6. Recommendation
7. Implementation Plan (Steps to follow constrained by budget and timeline/Short term and long term plan/Always look for appendices)
8. Risk and Mitigation (List all the challenges that would prevent the company from successfully implementing the proposed solution/List risk mitigation strategies for every challenge)
Rubric for Report:
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Category |
Failed |
Partially |
Mostly |
Absolutely |
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Key Issue(s) |
Did not identify Key Issues |
Partially identified Key Issues |
Mostly identified Key Issues |
Absolutely identified Key Issues |
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Relevant Factors |
Did not analyze Relevant Factors |
Partially analyzed Relevant Factors |
Mostly analyzed Relevant Factors |
Absolutely analyzed Relevant Factors |
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Alternatives (Identify) |
Did not develop realistic Alternatives |
Partially developed realistic Alternatives |
Mostly developed realistic Alternatives |
Absolutely developed realistic Alternatives |
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Alternatives (Evaluate) |
Did not evaluate Alternatives |
Partially evaluated Alternatives |
Mostly evaluated Alternatives |
Absolutely evaluated Alternatives |
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Recommendation |
Did not select a Recommendation to address key issues |
Partially selected a Recommendation to address key issues |
Mostly selected a Recommendation to address key issues |
Absolutely selected a Recommendation to address key issues |
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Implementation Plan |
Did not present a feasible implementation plan |
Partially presented a feasible implementation plan |
Mostly presented a feasible implementation plan |
Absolutely presented a feasible implementation plan |
Date of Submission: WEEK 6
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