Kingston Impact Basketball Club
Your assignment:
1 – research – what do I need to know? … what do we need to know? …who is solving this?
2 – brainstorm – share what you know, (S+W we have) and where are the opportunities and threats …
3 – best opportunities – bring the best ideas forward … work them up, develop ideas/strategies – work them through to a few tactics (short-term, long-term – but everything should be forecasting to a long-term success)
4 – small, deliverable … come up with a ‘step forward’ …
5 – write it up
Possible projects:
Improve communication with stakeholders for attraction of players/talent/coaches – stakeholders could include: schools/school boards (which could also be linked to gym time), colleges/universities (which could be linked to talent and gym time), parents/players, coaches, referees (with the end result helping to … assist with one of the three identified needs)
Improve relationships with surrounding municipalities – which could result in stronger partnerships on tourism (short-term and long-term), sponsorship, (short-term and long-term), cash (new money – long-term) … and gym space (long-term)
Review opportunities for grants for funding
Review sponsorship package
Board development and attraction
Megas and Tournaments
Camps – Workshops
Writing it up! STAY STRATEGIC
12pt font – Calibri – spacing 1.5
Page one – cover, with the client logo and the strategy
Page two – current situation analysis – what is happening at the Club, right now. You may want to include areas of the SWOT, the strengths and weaknesses. State the area you will ‘tackle’, in hopes of improving growth and/or remove barriers to growth (one to two pages).
Page three – research – what you found out, site sources (one to two pages) you should provide the research, and narrate how this may/could/would/should impact the Club.
Page three – opportunities and threats – forming the strategy – within your ‘strategy area’, show the areas you feel there is or are growth opportunities or development — working towards long-term growth and sustainability (one page).
Page four – THE IDEA – this is where you show the strategy to tackle your area, and work up a tactic … with outcome you can show (such as: if you were redoing the sponsorship strategy, reworking their sponsorship package and provides strategies to ‘get it out’ and ways to present it, promote it – moving it to a ppt) … I can assist you with your deliverable!
Addendums – attach pieces to your presentation, to help showcase your ideas (if necessary).
Rubric, in short form:
Followed the format, including cover page – 5pts
Professional – 10 pts
CSA – 15 pts
Research – 20 pts
Forming the Strategy – 20 pts
IDEA and the idea work-up/deliverable – 30 pts
