To complete this assignment, submit an individual essay.
Essays are generally two-three single spaced paragraphs.
TALK ABOUT YOUR THOUGHTS ON CASE STUDY READ BELOW FOR GUIDANCE:
Review the 3-1 case from the Pearlson book. This case study allows you to explore real
world cultural issues related to the merger of two companies that basically offer the same
services, but have two very different organizational structures and cultures. Note, one
video has been provided here, there are many more on youtube as well as a number of
articles you can find via additional research.
1. Discuss the layers of culture that are evident in this case.
2. What are the similarities and dissimilarities between the cultures, values and beliefs
of Southwest and AirTran airlines?
3. What problems could arise due to the different perspectives of both airlines towards
online reservation systems? What do you recommend the managers do to solve these
4. What would you recommend managers do to ensure a smooth integration of the
information systems, given the culture differences?