Strategic Plan Part I: Proposal of a New Division
Strategic Management: A Competitive Advantage Approach 16th Edition, Fred R. David, Forest R. David
Use the Strategic Planning Outline (See below the guide outline and grading guide) as a guide to complete sections of the capstone project each week. A final strategic plan is due in Week 5. Cite your resources.
Develop a minimum 1,400-word proposal in which you explain the importance of innovation in your selected division’s vision, mission, and values, and determine your business model for this new division.
Include the following:
· Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure you are differentiating your product or service.
· Describe how the division addresses customer needs and achieves competitive advantage.
· Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
· Explain how the vision, mission, and value of the new division align with the company’s mission and vision.
· Summarize how the vision, mission, and values guide the division’s strategic direction.
· Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.
Cite a minimum of two peer-reviewed references.
Strategic Planning Outline
1. Title Page
1. Table of Contents
1. Executive Summary
1. Strategic Plan Part 1: New Business Division of an Existing Company; Vision, Mission, and Value Proposition
1. Strategic Plan Part 2: SWOTT Analysis – Internal and External Environmental Analysis; Primary Internal Considerations for the Development of a Strategic Plan.
1. Strategic Plan Part 3: Assumptions, Risk and Change Management Plan; Summary of Strategic Objectives; Corporate Social Responsibility: Balanced Score Card and its impact on stakeholders; the Communication Plan
1. Strategies and Tactics Section
1. Conclusion
Grading Guide
Met |
Partially Met |
Not Met |
Comments: |
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Used the Strategic Planning Outline as a guide to complete this section of student’s capstone project. |
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Proposed a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensured differentiation of their product or service. |
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Described how the division addresses customer needs and achieves competitive advantage. |
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Created a vision and a business model for this new division that clearly demonstrates student’s decision on what they want their business to become in the future. |
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Explained how the vision, mission, and value of the new division aligns with the company’s mission and vision. |
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Summarized how the vision, mission, and values guides the division’s strategic direction. |
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Defined guiding principles and values for student’s division in the context of culture, social responsibility, and ethics. |
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Cited a minimum of two peer-reviewed references. |
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The proposal is a minimum of 1,400 words in length. |