Proposal of a New Division

Strategic Plan Part I: Proposal of a New Division

Strategic Management: A Competitive Advantage Approach 16th Edition, Fred R. David, Forest R. David

Use the Strategic Planning Outline (See below the guide outline and grading guide) as a guide to complete sections of the capstone project each week. A final strategic plan is due in Week 5. Cite your resources. 

Develop a minimum 1,400-word proposal in which you explain the importance of innovation in your selected division’s vision, mission, and values, and determine your business model for this new division. 

Include the following:

· Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure you are differentiating your product or service.

· Describe how the division addresses customer needs and achieves competitive advantage.

· Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.

· Explain how the vision, mission, and value of the new division align with the company’s mission and vision.

· Summarize how the vision, mission, and values guide the division’s strategic direction.

· Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.

Cite a minimum of two peer-reviewed references. 

Strategic Planning Outline

1. Title Page

1. Table of Contents

1. Executive Summary

1. Strategic Plan Part 1: New Business Division of an Existing Company; Vision, Mission, and Value Proposition

1. Strategic Plan Part 2: SWOTT Analysis – Internal and External Environmental Analysis; Primary Internal Considerations for the Development of a Strategic Plan.

1. Strategic Plan Part 3: Assumptions, Risk and Change Management Plan; Summary of Strategic Objectives; Corporate Social Responsibility: Balanced Score Card and its impact on stakeholders; the Communication Plan

1. Strategies and Tactics Section

1. Conclusion

1. Reference Page

Grading Guide

Content

Met

Partially Met

Not Met

Comments:

Used the Strategic Planning Outline as a guide to complete this section of student’s capstone project.

     

 

Proposed a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensured differentiation of their product or service.

       

Described how the division addresses customer needs and achieves competitive advantage.

       

Created a vision and a business model for this new division that clearly demonstrates student’s decision on what they want their business to become in the future.

       

Explained how the vision, mission, and value of the new division aligns with the company’s mission and vision.

       

Summarized how the vision, mission, and values guides the division’s strategic direction.

       

Defined guiding principles and values for student’s division in the context of culture, social responsibility, and ethics.

       

Cited a minimum of two peer-reviewed references.

       

The proposal is a minimum of 1,400 words in length.