1. Equipment and supply requirements are typically mentioned in which of the following documents?
A. Supervisor instruction form
B. Respondent instruction form
C. Interviewer instructions
D. Screening form
2. A person is asked if he has traveled abroad in the last six months. He replies that he has not. The interviewer thanks him and decides not to include him in her sample. Which of the following supplemental documents might have indicated to the interviewer to exclude her from the sample?
A. Rating cards
B. Screening question forms
C. Interviewer instructions
D. Quota sheets
3. A person meets all the requirements for inclusion in a survey. She meets all the screening form requirements. Still, she is not included in the survey. Which of the following supplemental documents might have indicated to the interviewer to exclude her from the sample?
A. Rating cards
B. Call record sheets
C. Interviewer instructions
D. Quota sheets
4. Call records are also referred to as:
A. tracking approaches.
B. screening sheets.
C. rating card sheets.
D. survey sheets.
1. All of the following are examples of sampling as witnessed in everyday life, EXCEPT:
A. an interviewer making a judgment about a job candidate based on a good first impression.
B. a person flipping through television channels to find a program worth watching.
C. a person buying a house to live in with his family.
D. a person flipping through pages of magazines at a book store to determine which magazine to buy.
2. Toyota Corporation is interested in determining the satisfaction of Lexus users. Instead of sampling the entire population of car owners, Toyota samples those who owned a Lexus. Toyota is drawing its sample from a:
A. sampling unit.
B. defined target population.
C. designated sampling population.
D. subset relevant population.
3. Probability sampling is undertaken to achieve all of the following, EXCEPT:
A. to ensure unbiased selection of sampling units.
B. to ensure proper sampling representation of the defined target population.
C. to ensure that every member of the defined target population has a known and equal probability of being included in the sample.
D. to allow the researcher to judge the reliability and validity of data collected.
4. An instructor teaching an introductory course in marketing has 300 students enrolled in her class. Some students in the class request the instructor to cancel her class on Wednesday before Thanksgiving. She agrees to do so if 70 percent of the students agreed with the proposal to cancel the class. Instead of asking every student to participate in the poll, she asks students to write their names on index cards and put them in a collection basket. She then asks a student to pull out 30 cards from the basket without looking at the basket or the cards. The instructor is practicing what kind of sampling technique?
A. Systematic random sample
B. Simple random sample
C. Stratified random sample
D. Convenience sample
1. In a systematic sampling study, if the sampling frame has 1,500 names and the desired sample size is 50, the “skip interval” should be:
A. 25.
B. 0.03.
C. 50.
D. 30.
2. Which of the following statements about sampling error is FALSE?
A. As we add more subjects to a sample to increase sample size, sampling error also goes up.
B. Sampling error could happen because of a mistake in drawing a sample.
C. Sampling error can occur because of miscalculation of the sample size.
D. Sampling error can be determined only after a sample has been drawn.
3. Which one of the following is a non probability sample method?
A. Simple random sampling
B. Cluster sampling
C. Snowball sampling
D. Area sampling
4. A college professor wants to find if students in the U.S. colleges will find the new textbook that he has written to be useful and interesting. He decides to sample all marketing majors at the school he teaches. He believes that this group of students will be representative of the U.S. college student population. His method of sampling is most probably __________ sampling.
A. census
B. convenience
C. judgment
D. quota
1. Which one of the following statements about convenience sampling is FALSE?
A. It allows a large number of respondents to be interviewed in a short time.
B. It is commonly used in construct development.
C. It is commonly used to generalize results to the target population.
D. It is used in scale development.
2. In the process of questionnaire design, a researcher has obtained initial client approval. What is the next step in the process?
A. Confirm research objectives
B. Develop questions and scaling
C. Determine layout and evaluate questionnaire
D. Pretest, revise and finalize questionnaire
3. While filling out a survey, a respondent comes across a question that asks for respondent’s annual income. There are five answer options and each option includes a range (e.g., $20,000 to $40,000). What is this question format called?
A. Structured question
B. Unstructured question
C. Restricted options question
D. Unrestricted response question
4. “Do you live in a rented apartment? If not, please ignore question 10 and proceed.” This is an example of a __________ question.
A. instructive
B. directive
C. leading
D. skip
1. Response order bias can be reduced using all of the following methods, EXCEPT:
A. online surveys.
B. mail surveys.
C. self-administered surveys.
D. phone surveys.
2. All of the following are guidelines for writing good questions for a survey, EXCEPT:
A. questions should avoid qualifying phrases.
B. question response categories should be overlapping.
C. questions and scale items should be meaningful to the respondent.
D. questions should be simple and straightforward.
3. During a pretest, respondents are asked to pay attention to all of the following, EXCEPT:
A. words.
B. other participants in the study.
C. instructions.
D. question flow patterns.
4. A researcher is in the process of putting together a blueprint for training people to complete the interviewing process in a consistent fashion. The researcher is most likely developing a:
A. supervisor instruction form.
B. respondent instruction form.
C. interviewer instructions.
D. screening form.
