California time

All work must be done in Microsoft EXCEL!!!!!!! And Microsoft WORD. Please have by 8:00am west coast time California time. Plagrism freeAll work must be done in Microsoft EXCEL!!!!!!! And Microsoft WORD. Please have by 8:00am west coast time All work must be done in Microsoft EXCEL!!!!!!! And Microsoft WORD. Please have by 8:00am west coast time California time. Plagrism free, original work, and refs. APA format. All excel formulas must be done….Please do not disappoint. If you have a questions please ask early.California time. Plagrism free, original work, and refs. APA format. All excel formulas must be done….Please do not disappoint. If you have a questions please ask early., original work, anAll work must be done in Microsoft EXCEL!!!!!!! And Microsoft WORD. Please have by 8:00am west coast time California time. Plagrism free, original work, and refs. APA format. All excel formulas must be done….Please do not disappoint. If you have a questions please ask early.d refs. APA format. All excel formulas must be done….Please do not disappoint. If you All worAll work must be done in Microsoft EXCEL!!!!!!! And Microsoft WORD. Please have by 8:00am west coast time California time. Plagrism free, original work, and refs. APA format. All excel formulas must be done….Please do not disappoint. If you have a questions please ask early.k must be done in Microsoft EXCEL!!!!!!! And Microsoft WORD. Please have by 8:00am west coast time California time. Plagrism free, original work, and refs. APA format. All excel formulas must be done….Please do not disappoint. If you have a questions please ask early.have a questions please ask early.

Athletics Supreme

Throughout this course, you will compile a comprehensive marketing plan based on one of the product scenarios below (you will use the same scenario throughout the course). The company that you will choose to submit a marketing plan for is a fictional start-up company based upon the scenarios provided. Submissions will be completed during Units II and IV, which, together, will comprise a full marketing plan.

 

Scenarios :

Athletics Supreme is a company that has been in business for 10 years, and the company sells a variety of athletic equipment. They have observed the growing interest in sportswear and would like to expand their product offering to include a line of sportswear and possibly other related lines. Their goal is to provide their customers with “one-stop” shopping opportunities, maintain their brand identity, and still maintain a profit.

 

During this unit, you will compile the “Company Overview and Market Research” and the “Situation Analysis” portions of your marketing plan, which will be based on the company you selected above.

In the “Company Overview and Market Research” section of the marketing plan, you will introduce the fictional company you have selected/created, allowing the reader to understand the company, product/service, and any other pertinent details. In your overview, make sure to explain the marketing concept and holistic marketing concept and how one or both of these apply to your company. Marketing plans are compiled by companies that have incorporated a solid marketing research strategy in order to better understand the industry, competition, and customer. Explain the research strategies that will be used by your company.

In the “Situation Analysis” section of the marketing plan, you will begin by analyzing the macro environment by using a PEST analysis. This will lead to a better understanding of how changes in the political/legal, economic, socio-cultural, and technological environment will affect your company.

Then, you will complete an application of segmentation of the market for your fictional company. Think about behavioral, psychographic, demographic, and geographic criteria that might help you in segmenting the market. Once you have completed the segmentation, identify the target market that your company will focus on, including your rationale. It is important for the marketing manager to understand the competitive environment within the industry in which they operate. Compile a detailed, competitive analysis that can be used to examine the top three or four competitors and can differentiate each competitor from your company. Finally, assemble and thoroughly explain a SWOT (strengths, weaknesses, opportunities, threats) analysis with a minimum of three elements under each area.

The following subheadings can be used to organize the aforementioned sections:

 

· Company Overview and Market Research

o Overview of Company

o Market Research Strategies

· Situation Analysis

o Analyzing Macro-environment-PEST Analysis

o Segmentation & Target Market Analysis

o Competitive Analysis

o SWOT Analysis

 

 

Your APA formatted assignment should be three pages in length (not including the title and reference pages). Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and support should be included. You are required to use a minimum of three academic sources that are no more than five years old. Any resources used should be cited in APA format.

Pharmacy

High tower Pharmacy just paid a $3.10 annual dividend. The company has a policy of increasing the dividend by 4.2 percent annually. You would like to purchase 100 shares of stock in this firm but realize that you will not have the funds to do so for another four years. If you require a 16 percent rate of return, how much will you be willing to pay per share for the 100 shares when you can afford to make this investment?

[removed] $31.50
[removed] $32.27
[removed] $33.12
[removed] $33.78
[removed] $34.47

 

Question 5

The common stock of Auto Deliveries sells for $28.16 a share. The stock is expected to pay $1.35 per share next year when the annual dividend is distributed. The firm has established a pattern of increasing its dividends by 3 percent annually and expects to continue doing so. What is the market rate of return on this stock?

[removed] 7.42 percent
[removed] 7.79 percent
[removed] 19.67 percent
[removed] 20.14 percent
[removed] 20.86 percent

 

Question 6

An 8 percent corporate bond that pays interest semi-annually was issued last year. Which two of the following most likely apply to this bond today if the current yield-to-maturity is 7 percent?I. a structure as an interest-only loanII. a current yield that equals the coupon rateIII. a yield-to-maturity equal to the coupon rateIV. a market price that differs from the face value

[removed] I and III only
[removed] I and IV only
[removed] II and III only
[removed] II and IV only
[removed] III and IV only

 

Question 7

The bonds issued by Stainless Tubs bear an 8 percent coupon, payable semiannually. The bonds mature in 11 years and have a $1,000 face value. Currently, the bonds sell for $952. What is the yield to maturity?

[removed] 7.87 percent
[removed] 7.92 percent
[removed] 8.08 percent
[removed] 8.69 percent
[removed] 9.20 percent

Question 8

Combined Communications is a new firm in a rapidly growing industry. The company is planning on increasing its annual dividend by 15 percent a year for the next 4 years and then decreasing the growth rate to 3.5 percent per year. The company just paid its annual dividend in the amount of $0.20 per share. What is the current value of one share of this stock if the required rate of return is 15.5 percent?

[removed] $1.82
[removed] $2.04
[removed] $2.49
[removed] $2.71
[removed] $3.05

 

Question 11

Miller Brothers Hardware paid an annual dividend of $0.95 per share last month. Today, the company announced that future dividends will be increasing by 2.6 percent annually. If you require a 13 percent rate of return, how much are you willing to pay to purchase one share of this stock today?

[removed] $9.23
[removed] $9.37
[removed] $9.67
[removed] $9.72
[removed] $9.88

 

Question 12

Dexter Mills issued 20-year bonds a year ago at a coupon rate of 10.2 percent. The bonds make semiannual payments. The yield-to-maturity on these bonds is 9.2 percent. What is the current bond price?

[removed] $985.55
[removed] $991.90
[removed] $1,042.16
[removed] $1,089.02
[removed] $1,098.00

 

Question 15

Redesigned Computers has 6.5 percent coupon bonds outstanding with a current market price of $832. The yield to maturity is 16.28 percent and the face value is $1,000. Interest is paid semiannually. How many years is it until these bonds mature?

[removed] 2.10 years
[removed] 4.19 years
[removed] 7.41 years
[removed] 9.16 years
[removed] 18.32 years

 

Question 16

Green Roof Inns is preparing a bond offering with a 6 percent, semiannual coupon and a face value of $1,000. The bonds will be repaid in 10 years and will be sold at par. Given this, which one of the following statements is correct?

[removed] The bonds will become discount bonds if the market rate of interest declines.
[removed] The bonds will pay 10 interest payments of $60 each.
[removed] The bonds will sell at a premium if the market rate is 5.5 percent.
[removed] The bonds will initially sell for $1,030 each.
[removed] The final payment will be in the amount of $1,060.

 

Question 19

Oil Well Supply offers 7.5 percent coupon bonds with semiannual payments and a yield to maturity of 7.68 percent. The bonds mature in 6 years. What is the market price per bond if the face value is $1,000?

[removed] $989.70
[removed] $991.47
[removed] $996.48
[removed] $1,002.60
[removed] $1,013.48

 

Question 20

Roy’s Welding Supplies common stock sells for $38 a share and pays an annual dividend that increases by 3 percent annually. The market rate of return on this stock is 8.20 percent. What is the amount of the last dividend paid?

[removed] $1.80
[removed] $1.86
[removed] $1.92
[removed] $1.98
[removed] $2.10