Requirement of 10-12 pages (double space with 1” margin on all sides)
· Must cite all sources – work must be original not plagiarized (Use APA Format).
You are an entrepreneur (based in the US) who is exploring means to expand your business to another country. Your goal is to study the feasibility of setting up your business in the selected country. The product/service may be new or existing as long as it is not already being sold in your host country.
1. Step one: (5%)
a. State the study objectives
b. Discuss who you are in terms of your company, where you are located, how many employees you have etc. This is to give you some authenticity. You can make up all the info or base it on a small existing company. What is your product(s) and/or service(s)?
2. Step two: (35%)
a. Select a host country to expand your business – why did you select this country?
b. Discuss the business environment in the following contexts:
· Political & Economic including trade agreements (10%)
· Legal & ethical (10%) …… Learning Outcome 1
· Social & cultural (15%) …. Learning Outcome 2
For your analysis, you are required to use any two of the following cultural dimensions (Chapters 4-5):
1. Hofstede (include home and host country’s comparison charts)
2. Globe
3. Trompenaar
· Demographic environment of this country.
· Use established facts and figures.
3. Step three: Based on the above analysis and your research, explore: (15%)…. Learning Outcome 3
a. Major opportunities for doing business in the host country (e.g. population base, economy, need for the product/service)
b. Major challenges (e.g. competition, infrastructure, government policies, culture, legal environment)
4. Step four (10%)….. Learning Outcome 3
a. Select, describe and justify your entry strategy (Chapter 9). You need to select one and it must be in compliance with local host country laws and culture.
5. Step five: (10%)
a. Your final decision – to go ahead; decide against it; or to postpone entering the market.
b. Discuss 3-4 critical success factors that will contribute to positive outcome of the project
Please remember this is a feasibility study in International Management. You need to use concepts from various chapters and show your understanding and your learning during the course.
I need to read about your ideas and your perspectives
Format of the report
1. Cover page with your name and project title
2. All pieces must be titled and separated e.g.
a. Introduction
b. Study objectives and The home company (step 1)
c. The host country and its business environment (step 2)
d. Opportunities and challenges for doing business (step 3)
e. Entry strategy (step 4)
f. Our decision – do we want to go into the country or not (step 5)
3. Cite your sources using APA format
Emphasis will be on the understanding of the problems, critical evaluation as well as the ability to clearly communicate proposed solutions. Your final project is your major contribution, where you will exhibit your learning.
Assessment Criteria
Step 1: Introduction 5%
Step 2: Business environment analysis (10%)
· (Political & Economic)
· (Legal & ethical)
· Cultural & Social
Step 3: Business Environment Analysis (15%)
· Cultural and Social
Step 4: Opportunities & Challenges (15%)
Step 5: Decision & Entry Strategy (20%)
Step 6: Research Paper & Citations (5%)
Step 7: Presentation (if required) & Writing Quality (20%)
