1. In 2011, Subway passed McDonald’s to become the largest restaurant chain in the world in terms of number of locations. What are the advantages and disadvantages to Subway’s nontraditional location strategy?
2. Imagine that you were able to open any sort of retail business. Explain what sort of business you would open, then go through each of the types of retail sites explain why this is or is not a good choice for your business. Finally, explain which type of retail site would ultimately be the best choice for your business and why.
1. In 2011, Subway passed McDonald’s to become the largest restaurant chain in the world in terms of number of locations. What are the advantages and disadvantages to Subway’s nontraditional location strategy?
2. Imagine that you were able to open any sort of retail business. Explain what sort of business you would open, then go through each of the types of retail sites explain why this is or is not a good choice for your business. Finally, explain which type of retail site would ultimately be the best choice for your business and why.
