1. How would you fulfil an organisation’s objectivise for reaching people over the age of 60 who might buy funeral insurance plans (ie what media should be used)? Why?(20to40words) 2. How would you fulfil an organisation’s objective for reaching teenagers who might buy an iPod (ie what media should be used)? Why?(20to40words) 3. How would you fulfil an organisation’s objectives for reaching parents who might buy all natural baby food (ie what media should be used)? Why?(20to40words) 4. Listen to, watch or read three advertisements. Analyse the ads carefully and identify the probable promotional objective of each advertisement. If an ad focuses on discounts, the likely promotional objective is to stimulate demand. Explain why you have arrived at these conclusions. Do you think the organisations responsible for the ads have used the right medium to fulfil their objective? Explain.(50 words per advertisement)
