APPLE NEEDS TO INCREASE THE MARKET SHARE FOR IPHONE 6S

APPLE NEEDS TO INCREASE THE MARKET SHARE FOR IPHONE 6S

After establishing the marketing mix of Apple Inc,
it is worth to have an understanding of its plans in key areas of place,
product, promotion and price. It is relevant to incorporate objectives and
strategies for what Apple aims at doing and how the goals will be achieved.
Apple Inc is a market leader in the technology market and it has been great
when it comes to marketing as well as branding the products. However, this is
not a simple process but relates much with the company’s action plans in
accomplishing and meeting the company’s objectives

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