“Multibusiness Models” and “Corporate Performance, Governance, and Business Ethics”
PLEASE READ CASE 22 IN THE TEXT: EBAY AND THE ONLINE AUCTION AND RETAIL SALES INDUSTRY IN 2011.
Please respond to the following:
From the case study (NOT OUTSIDE OUTSIDE SOURCES), cite 3 or 4 clear examples of diversification on the part of eBay, the specific type of diversification for each example, whether the diversification led to a competitive advantage, and the reason why a particular example led to a loss of competitive advantage.
The text explains five ways in which a company pursuing a multi-business model based on diversification can increase company profitability. Select one (1) of the five ways identified and cite specific examples from the case when this particular method was used. Be sure to provide the reasons for your answer based on the particular characteristics of the method you selected.
AUCTION AND RETAIL SALES INDUSTRY
How does the scandal relate to Agency Theory, governance mechanisms, and behaving ethically. Be sure to integrate concepts covered in OUR textbook.
Note: You can add outside sources as appropriate to support any of your points.