Develop Your Written Communication

PART 1

1. Develop Your Written Communication

a) State your key message clearly

i. Do not “bury the headline” — the main point should be

presented directly

ii.Your key message must be clear and concise

b) Provide the necessary information and build credibility

i. Provide an appropriate amount of background

information for the audience, given the type of

communication

ii. Get to the point without unnecessary verbiage

iii. Build your position as an expert or trusted colleague

c) Support your key message with three or four supporting

points/reasons

i. Supporting points should be appropriate for the context

and needs of the audience

ii. Reasons should be compelling and relevant

d) Employ either the Consult/Join or Tell/Sell techniques

e) Clearly relay to the audience an actionable request