Marketing;Taco Bell’s global expansion strategy in India market
Read the case study and answer the following questions.
Questions
1.Discuss about Taco Bell’s global expansion strategy in India market. What global expansion strategy did they use when entering into India market? (20 pts)
2.In chapter 10, we discussed about different factors that company should question before entering a new market. What were some of the questions that Taco Bell asked about a potential India market before entering that market? And what did they do to enter into the India market? Use at least three different categories of questions. (10 pts each, 30 pts total)
3.What would you suggest to Yum (or Taco Bell) for future success in India market? You need to make sound and solid argument for each strategy to persuade others. (20 pts)
Format
1.APA required only for your references and citations
2.12 font size with Times New Roman
3.1.5 spacing
4.Minimum 2 pages excluding table/figure/reference list
5.Comprehensive discussion with your sound arguments are required
6.The focus should be on quality, not quantity, in your response. I encourage you to look for information outside of the case itself (website, TripAdvisor, magazine articles, etc.).
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