Northwest Airlines Flight 255. – Good Answers

Read the account of Northwest Airlines Flight 255.
Prepare a document that answers the questions that follow. Your answers
can be in question and answer format (meaning this assignment does not
need to be a narrative paper); however, your answers should reflect good
writing skills and demonstrate clarity, correct spelling and grammar,
and appropriate use of APA citations when referencing others’ ideas,
articles, Web sites, etc.

Identify at least five stakeholders in this accident. Why is each group/person considered a stakeholder? (10 Points)
What role did organizational perception play in the crisis? (10 Points)
How did stakeholder perception influence Northwest Airlines’ execution of its crisis plan? (15 Points)
How did stakeholder perception affect the crisis outcome? (10 Points)
Recall the eight principles of crisis communication covered in your text
(pages 109-112). Choose three principles and explain how Northwest
Airlines applied or failed to apply each of these three principle during
the crisis. (30 Points)
Include the number of each question on the document with your answers,
so it will be easy to find each answer. After proofreading your
document, submit it to the course using the submission guidelines below.

Grading
This assignment is worth 75 points. Individual point values associated
with each question are noted above. Full credit will be given for
accurate and thoughtful answers. Points may be deducted for
inaccuracies, lack of clarity, spelling and grammatical error, and
failure to cite sources when necessary.

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