Using the Internet, identify the following for a fictitious company you are starting (or growing): Prepare an APA formatted paper:
What business strategy will you select and how will you implement it (be specific)?
What will be your vision and mission statements and what factors did you consider?
Conduct a SWOT analysis (theoretical) of your company and determine which of the generic competitive strategies(s) (could be a mix of strategies) you would compete on. Be sure to justify your reasoning here.
