you are to write a proposal argument. Think of a current problem. In keeping with the KEEN framework, it can be entrepreneurially minded, such as the need for a better mouse trap, or it can be more complex, such as reducing carbon emissions by converting to hydrogen fuel cells. The choices are endless and up to you. You must focus on the three Cs of the KEEN mindset: curiosity, connections, and creating value.
Using the Goshgarian & Krueger (138-140) text, follow the guidelines for developing a proposal argument: inform your audience about the problem (or niche); propose recommendations or solutions (products, changes, etc).
- State the Problem
- Propose a solution (or product)
- Argue for it convincingly
- Explain the solution’s efficacy
- Anticipate counter arguments against your proposal
- Refute those and explain why your proposal is indeed valid and the best choice
- Develop a strong ethos – ethical persona – to win over your audience (Goshgarian & Krueger 138-140).
Make sure to include evidence to support your claim. This can be done through library research and/or qualitative methods (although qualitative research is not a requirement). Goshgarian and Krueger (159-176) list the following types of support as forms of evidence:
- Personal experiences of both your own and others (do not use first or second person though)
- Outside Authorities
- Facts
- Examples
- Statistics
- Differing Definitions
- Past Traditions
- Past Authorities.
For ideas, think of the videos we watch in class about the Entrepreneurial Mindset and the readings we cover from our chapters: “Advertising and Consumerism,” “Moral Quandaries in Medicine,” and “Riding the Economic Rollercoaster.” Please write the paper in the proper MLA format with both in-text and block quotes. You may also use paraphrases and summaries. You need a minimum of five scholarly sources and the paper should be a minimum of five pages, not including the works cited list. Write well! The paper is worth 10 percent of your final grade and you will present your ideas to the class as part of your presentations grade. The paper is due with your final portfolio on the day of your final exam.
